{"id":55,"date":"2016-12-01T18:22:50","date_gmt":"2016-12-01T18:22:50","guid":{"rendered":"http:\/\/b2b.gen.tr\/blog\/?p=55"},"modified":"2016-12-07T03:03:40","modified_gmt":"2016-12-07T03:03:40","slug":"firma-basarisinda-crm-araclarinin-onemi","status":"publish","type":"post","link":"https:\/\/firmapanel.com.tr\/blog\/firma-basarisinda-crm-araclarinin-onemi\/","title":{"rendered":"Firma Ba\u015far\u0131s\u0131nda CRM Ara\u00e7lar\u0131n\u0131n \u00d6nemi"},"content":{"rendered":"

Bir firman\u0131n ba\u015far\u0131s\u0131n\u00a0alt\u0131nda yatan en \u00f6nemli nedenlerden birisi olan CRM ve CRM ara\u00e7lar\u0131ndan bahsetmeden \u00f6nce pek \u00e7ok ki\u015fi taraf\u0131ndan yanl\u0131\u015f bilinen bir konuya a\u00e7\u0131kl\u0131k getirmekte fayda var; CRM bir t\u00fcr program ya da yaz\u0131l\u0131m de\u011fildir. Yada sadece organik yada dolayl\u0131 ili\u015fkili oldu\u011funuz firmalar\u0131n listesini tuttu\u011funuz bir firma rehberi<\/a> de\u011fildir. Aksine CRM; do\u011fru \u015fekilde uyguland\u0131\u011f\u0131 takdirde her firman\u0131n hedefledi\u011fi m\u00fc\u015fteri potansiyeline ula\u015fmas\u0131n\u0131 sa\u011flayan m\u00fc\u015fteri ili\u015fkileri y\u00f6netimine verilen isimdir.<\/p>\n

\"CRM\"<\/a><\/p>\n

CRM Ara\u00e7lar\u0131n\u0131n Firmalar\u0131n Ba\u015far\u0131l\u0131 Olmas\u0131ndaki Rol\u00fc<\/strong><\/p>\n

Bir CRM felsefesinin ba\u015far\u0131ya ula\u015fabilmesinin temel \u015fartlar\u0131 aras\u0131nda zaman, tutarl\u0131l\u0131k, uyumluluk ve i\u015flevsellik gibi fakt\u00f6rleri, insan fakt\u00f6r\u00fc ile birle\u015ftiren bir firma ve \u00e7al\u0131\u015fan anlay\u0131\u015f\u0131 gelmektedir. Bu y\u00fczden firmalar\u0131n CRM ara\u00e7lar\u0131na sahip olmalar\u0131 tek ba\u015f\u0131na onlara istedikleri ba\u015far\u0131y\u0131 ve kar\u0131 getirmeyecektir. Firma sahiplerinin yan\u0131 s\u0131ra firmada \u00e7al\u0131\u015fan her t\u00fcrl\u00fc \u00e7al\u0131\u015fan\u0131n da CRM ara\u00e7lar\u0131n\u0131 do\u011fru \u015fekilde uygulamas\u0131 ve bunlara inanmas\u0131 kesin ve garantili ba\u015far\u0131y\u0131 firmalara sa\u011flayacakt\u0131r. \u00c7al\u0131\u015fanlar\u0131 CRM uygulamalar\u0131na adapte edebilmek ise firma sahiplerinin bir rehber \u00a0olarak \u00e7al\u0131\u015fanlar\u0131n\u0131 \u00e7e\u015fitli e\u011fitim, te\u015fvik ve planlama becerileri \u00fczerinden de\u011ferlendirilir.<\/p>\n

CRM Ara\u00e7lar\u0131 Yeni \u00c7a\u011fda Ortaya \u00c7\u0131kan Bir Uygulama m\u0131d\u0131r?<\/strong><\/p>\n

Pek \u00e7ok ki\u015finin sand\u0131\u011f\u0131n\u0131n aksine CRM ara\u00e7lar\u0131 sadece g\u00fcn\u00fcm\u00fczde de\u011fil eski d\u00f6nemlerde de firmalar\u0131n tercih etti\u011fi uygulamalar\u0131n aras\u0131nda yer al\u0131r. 1954 senesinde \u00fcnl\u00fc y\u00f6neticilerden birisi olan Peter Drucker’in bir sunumu esnas\u0131nda firmalar\u0131n en \u00f6nemli i\u015flerinin ve hedeflerinin edindikleri m\u00fc\u015fterileri elde tutmak oldu\u011funu s\u00f6ylemesi CRM ara\u00e7lar\u0131n\u0131n ta o zamandan beri firmalar i\u00e7in \u00f6nemini bizlere g\u00f6sterir.<\/p>\n

B2b platform olarak biz de firma rehberimizde<\/a> halen kobilere y\u00f6nelik CRM ara\u00e7lar\u0131 gelitirmekteyiz. \u00a0Bu ara\u00e7lar en yak\u0131n zamanda firma rehberi<\/a> ara\u00e7lar b\u00f6l\u00fcm\u00fcnden hizmetinize sunulacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

CRM bir t\u00fcr program ya da yaz\u0131l\u0131m de\u011fildir. Aksine CRM; do\u011fru \u015fekilde uyguland\u0131\u011f\u0131 takdirde her firman\u0131n hedefledi\u011fi m\u00fc\u015fteri potansiyeline ula\u015fmas\u0131n\u0131 sa\u011flayan m\u00fc\u015fteri ili\u015fkileri y\u00f6netimine verilen isimdir.<\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[13,14,12,6],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firma-rehberi","tag-crm","tag-crm-araclari","tag-musteri-deneyimi","tag-sosyal-medya"],"_links":{"self":[{"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":3,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":64,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/posts\/55\/revisions\/64"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/firmapanel.com.tr\/blog\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}